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Explore Style with Your Avatar

Abby Gao

Luna Chen

Feb. - May 2021

User tesearch, interaction design, visual design



Customers struggle to find ideal outfits online

Online outfit shopping should be fun and inspiring, but without the right tools, finding ideal outfits can be a time-consuming, costly, and frustrating experience.

Why is it difficult?


Uncertain about how it will look on them

“I ended up with something that’s different from what imagined.”


- Lucy

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Clothes purchased online don't fit their body shape

“I wish this dress could be slightly shorter”


- Gigon

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Choice overload impedes decision making

“Can't find an ideal outfit after hours of searching.”


- Jenny

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Enjoy online shopping with your avatar

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Imagine this is you for now 😉

Your avatar, every post

Discover a new style, but unsure how it looks on you? Now see yourself in every outfit as you browse. AI-backed image technology ensures accurate size and fits based on your figure and manufacturer data.

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Tailor Try-On with Avatar

To personalize your outfit, you can use the virtual try-on room to customize the color, size, and cut of any garment you like. The final design will be used by image search to find clothes that match your style.

Deals based on your try-on

Shopping for the perfect outfit can be a hassle, from price comparison to availability and delivery time. We simplify the process by searching across shopping websites and recommending the best buying options.

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Understand the current broken online shopping experience


Who is affected?

Young Buyers Aged 18 to 34

(Millennials + Gen Z)

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Customers’ Top 3 concerns

  1. How the clothes will look on themselves

  2. How unique/customized are their looks

  3. If they are shopping for the best deal online


Fashion Influencer & Outfit Retailers

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only reach limited audience when followers can’t relate their body shapes and lifestyles

lose direct customer feedbacks & get more returns when customers can’t shop online smoothly

Target User Persona

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The existing online shopping experience

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Evaluation pain causes purchase hesitation

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Compare to in-store shopping, current online shopping is hard for users to make alternative evaluations due to the missing experience of touching the materials and trying on clothes in person.

Key Insights

Alternative evaluation is complicated

Influencers have different body shapes and try-on scenarios

Users need outfits that adapts to their unique body shape

It’s hard to search outfits visually with text-based filters

Opportunities on alternative evaluation

HMW help online shoppers visualize the try-on looks?

HMW help customers evaluate if outfits fit their body shape?

HMW help customers find ideal clothes more efficiently?


Reinvent digital shopping experience 


Top Ideas

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Outfit Club shopping experience

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Technical Feasibility Exploration

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Critical User Journey


A Highly Personalized Digital Shopping Experience


Exploratory Shopping

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Onboarding: Building Avatar

Building an avatar with presets of face, body shape, and style to allow users to jump into the core experience quickly

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Simplify Avatar Building

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Browse with Your Avatar

For shoppers searching for new ideas, they can replace influencers posts with their avatar to better see the look

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Show Avatar in the Feed

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Add Try-on Bag for Browsing

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User Feedback & Improvement

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Tailor Try-on with Avatar

For shoppers trying to find a specific look, they can customize the look in try-on and search with the image

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Emphasize Try-on Affordance

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KPIs & market

With design & business background, we tried to emphasize the user needs, aesthetics quality, and business success together. Defining KPIs & understanding market opportunities are crucial steps in the process.



Diverse inputs lead to better design

  • Collaborating with engineers to explore the limitations of ML algorithms and image search can inspire design ideas as well.

  • Good design considers the needs of both stakeholders and users.

  • Align product KPIs & design goals early on can provide a clear design direction.