top of page

Ford IM

(Interconnected Modal)

Vehicles as Mobile Infrastructure Platforms

Team Member
Johnny Lin, Andrew Min, Rebecca West

Competition
Ford Future Mobility Challenge
1st Prize

Duration
November 2019
3 weeks

Contribution
User Interview, Product Design, Visual Design

Picture8-01.jpg
Overview

Overview

In November 2019, Ford Motor Company President of New Business, Technology, and Strategy, Jim Farley, faces an exciting challenge to win in the emerging multi-modal mobility ecosystem.

To leverage Ford’s Strengths, we designed Ford InterMode (Ford IM). A way of rethinking the vehicle as a mobile infrastructure platform. At the center, is Ford's vehicles as free-floating, car share platforms, powered by FordPass. In conjunction, the trunks of these cars act as recharge and deployment stations for SPIN foldable scooters.

Read Result News

Frame 284.png

The Challenge

How might Ford create a new profitable business venture within the emerging multi-modal mobility ecosystem?

Solution

Ford’s Vehicles as Mobile Infrastructure Platforms

Leverage Ford’s existing strength in manufacture, partnership, and brand loyalty

Research

City as the biggest users of multi-modal mobility ecosystem

Research
Frame 285.png

Synthesis

If Ford can help to manage on-demand vehicles,
cities can connect people faster with less friction

Synthesis
Group 520.png

Development

Rethinking the Vehicle as a Mobile Infrastructure Platform

Development
Frame 286.png

Benefit Summary

🔵
🔵
🔵

The Ford IM is a day one solution that leverages existing strengths
Created in partnership with cities
Unique models allow for favorable economics vs competitors

Summary
Frame 287.png

Thanks for Ford's support! Excitement on the Ford IM team after receiving the first place award!

bottom of page