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Vehicles as Mobile Infrastructure Platforms
Johnny Lin, Andrew Min, Rebecca West
Ford Future Mobility Challenge
User Interview, Product Design, Visual Design
In November 2019, Ford Motor Company President of New Business, Technology, and Strategy, Jim Farley, faces an exciting challenge to win in the emerging multi-modal mobility ecosystem.
To leverage Ford’s Strengths, we designed Ford InterMode (Ford IM). A way of rethinking the vehicle as a mobile infrastructure platform. At the center, is Ford's vehicles as free-floating, car share platforms, powered by FordPass. In conjunction, the trunks of these cars act as recharge and deployment stations for SPIN foldable scooters.
Read Result News
How might Ford create a new profitable business venture within the emerging multi-modal mobility ecosystem?
Ford’s Vehicles as Mobile Infrastructure Platforms
Leverage Ford’s existing strength in manufacture, partnership, and brand loyalty
City as the biggest users of multi-modal mobility ecosystem
If Ford can help to manage on-demand vehicles,
cities can connect people faster with less friction
Rethinking the Vehicle as a Mobile Infrastructure Platform
The Ford IM is a day one solution that leverages existing strengths
Created in partnership with cities
Unique models allow for favorable economics vs competitors
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