Explore Styles & Ideal Outfits Easily with Your Avatar
Feb. - May 2021
User Research, Product Design, Interaction Design, Visual Design
Customers find it difficult to buy an ideal dress online
“Why does it look so different on me!”
"Which one should I purchase?"
Shopping for outfits online should be an inspiring and fun process. But without a proper tool, they may not be able to find ideal outfits even after spending lots of time, money, and energy.
Why is it difficult?
Pain point 1
Uncertain about how it will look on them
“What I bought ended up looks so different from what I imagined.”
Pain point 2
Clothes purchased online don't fit the individual's figure
“I hope this dress could be a little bit shorter and available in other colors”
Pain point 3
Too many options but nothing looks exactly like what I want
“What frustrates me most is that I spend long time finally find one, then it doesn’t have my size”
Enjoy online shopping with your avatar
Imagine this is you for now 😉
See Yourself on Every Post
See an exciting new style, but not sure how it looks on yourself?
Now your face can be shown on all the posts that you browse through.
Clothing size data from manufacturers and AI-backed image manipulation will guarantee that the sizes of the clothes are accurate to your figure.
Tailor Try-On with Avatar
Wish the clothes you just found is available in another color or is a bit longer? You can customize the color, size, and cut and fit it the way you want in your virtual try-on room.
The outfit you customized in the try-on room will be used by the image search engine to find the perfect clothes for you.
Images as Shopping Filters
Finding an ideal outfit may cause a headache after comparing the price, checking for availability, and getting an estimated delivery time. With Outfit Club, you just need a few clicks.
By connecting to numerous shopping websites and brands stores, outfit club can do all the searches with just a click and give you the best options that you can purchase instantly.
Understand the current broken online shopping experience
Who is affected?
Young Buyers Aged 18 to 34
(Millennials + Gen Z)
Customers’ Top 3 concerns
How the clothes will look on themselves
How unique/customized are their looks
If they are shopping for the best deal online
Fashion Influencer & Outfit Retailers
only reach limited audience when followers can’t relate their body shapes and lifestyles
lose direct customer feedbacks & get more returns when customers can’t shop online smoothly
Target User Persona
The existing online shopping experience
Evaluation pain causes purchase hesitation
Compare to in-store shopping, current online shopping is hard for users to make alternative evaluations due to the missing experience of touching the materials and trying on clothes in person.
Alternative evaluation is complicated
Influencers have different body shapes and try-on scenarios
Users need outfits that adapts to their unique body shape
It’s hard to search outfits visually with text-based filters
Opportunities on alternative evaluation
HMW help online shoppers visualize the try-on looks?
HMW help customers evaluate if outfits fit their body shape?
HMW help customers find ideal clothes more efficiently?
Reinvent digital shopping experience
Outfit Club shopping experience
Technical Feasibility Exploration
Critical User Journey
Final Design & Iteration
A Highly Personalized Digital Shopping Experience
Onboarding: Building Avatar
Building an avatar with presets of face, body shape, and style to allow users to jump into the core experience quickly
Simplify Avatar Building
Browse with Your Avatar
For shoppers searching for new ideas, they can replace influencers posts with their avatar to better see the look
Show Avatar in the Feed
Add Try-on Bag for Browsing
User Feedback & Improvement
Tailor Try-on with Avatar
For shoppers trying to find a specific look, they can customize the look in try-on and search with the image
Emphasize Try-on Affordance