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Outfit Club
Explore Style & Ideal Outfit Easily with Your Avatar
Team
Abby Gao
Critics
Luna Chen
Timeline
Feb. - May 2021
Contribution
User Research, Product Design, Interaction Design, Visual Design
The Challenge
Customers find it difficult to buy an ideal dress online
“Why does it look so different on me!”
"Which one should I purchase?"
Shopping for outfits online should be an inspiring and fun process. But without a proper tool, they may not be able to find ideal outfits even after spending lots of time, money, and energy.
Why is it difficult?
Pain point 1
Uncertain about how it will look on them
“What I bought ended up looks so different from what I imagined.”
😤
-- Lucy
Expectation
Reality
Pain point 2
Clothes purchased online don't fit the individual's figure
“I hope this dress could be a little bit shorter and available in other colors”
🤔
-- Gigon
Pain point 3
Too many options but nothing looks exactly like what I want
“What frustrates me most is that I spend long time finally find one, then it doesn’t have my size”
😔
-- Jenny
Opportunities on alternative evaluation
HMW help online shoppers visualize the try-on looks?
HMW help customers evaluate if outfits fit their body shape?
HMW help customers find ideal clothes more efficiently?
Solution
Enjoy online shopping with your avatar
Imagine this is you for now 😉
See Yourself on Every Post
See an exciting new style, but not sure how it looks on yourself?
Now your face can be shown on all the posts that you browse through.
Clothing size data from manufacturers and AI-backed image manipulation will guarantee that the sizes of the clothes are accurate to your figure.
Onboarding: Build Avatar
Building an avatar with presets of face, body shape, and style to allow users to jump into the core experience quickly.
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For users who want a more accurate avatar, they can take a selfie and adjust body shape by their measurement.
Tailor Try-On with Avatar
Wish the clothes you just found is available in another color or is a bit longer? You can customize the color, size, and cut and fit it the way you want in your virtual try-on room.
The outfit you customized in the try-on room will be used by the image search engine to find the perfect clothes for you.
Images as Shopping Filters
Finding an ideal outfit may cause a headache after comparing the price, checking for availability, and getting an estimated delivery time. With Outfit Club, you just need a few clicks.
By connecting to numerous shopping websites and brands stores, outfit club can do all the searches with just a click and give you the best options that you can purchase instantly.
With design & business background, we tried to emphasize the user needs, aesthetics quality, and business success together. We are thrilled to see the problem in online try-on can develop into an exciting product. If there was more time, we want to work more with engineers and business analysts to develop a product that benefits multiple stakeholders.
