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Outfit Club


Explore Style & Ideal Outfit Easily with Your Avatar

Abby Gao

Luna Chen

Feb. - May 2021

User Research, Product Design, Interaction Design, Visual Design

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The Challenge

Customers find it difficult to buy an ideal dress online

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“Why does it look so different on me!”
"Which one should I purchase?"

Shopping for outfits online should be an inspiring and fun process. But without a proper tool, they may not be able to find ideal outfits even after spending lots of time, money, and energy.

Why is it difficult?

Pain point 1

Uncertain about how it will look on them

“What I bought ended up looks so different from what I imagined.”


-- Lucy

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Pain point 2

Clothes purchased online don't fit the individual's figure

“I hope this dress could be a little bit shorter and available in other colors”


-- Gigon

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Pain point 3

Too many options but nothing looks exactly like what I want

“What frustrates me most is that I spend long time finally find one, then it doesn’t have my size”


-- Jenny

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Opportunities on alternative evaluation

HMW help online shoppers visualize the try-on looks?

HMW help customers evaluate if outfits fit their body shape?

HMW help customers find ideal clothes more efficiently?


Enjoy online shopping with your avatar

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Imagine this is you for now 😉

See Yourself on Every Post

See an exciting new style, but not sure how it looks on yourself? 
Now your face can be shown on all the posts that you browse through. 

Clothing size data from manufacturers and AI-backed image manipulation will guarantee that the sizes of the clothes are accurate to your figure.

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Onboarding: Build Avatar

Building an avatar with presets of face, body shape, and style to allow users to jump into the core experience quickly.

For users who want a more accurate avatar, they can take a selfie and adjust body shape by their measurement.

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Tailor Try-On with Avatar

Wish the clothes you just found is available in another color or is a bit longer? You can customize the color, size, and cut and fit it the way you want in your virtual try-on room.

The outfit you customized in the try-on room will be used by the image search engine to find the perfect clothes for you.

Images as Shopping Filters

Finding an ideal outfit may cause a headache after comparing the price, checking for availability, and getting an estimated delivery time. With Outfit Club, you just need a few clicks.

By connecting to numerous shopping websites and brands stores, outfit club can do all the searches with just a click and give you the best options that you can purchase instantly.

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With design & business background, we tried to emphasize the user needs, aesthetics quality, and business success together. We are thrilled to see the problem in online try-on can develop into an exciting product. If there was more time, we want to work more with engineers and business analysts to develop a product that benefits multiple stakeholders.

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Business Success


Exploratory & Goal-oriented Shoppers

Based on buying behaviors research, the target user can be further divided into exploratory shoppers vs. goal-oriented shoppers. Given the time constraints, we focused on exploratory shoppers because they are more likely to hesitate in purchasing. For goal-oriented shoppers, recommendations based on specific scenarios would be more useful. With further user testing, I’m sure we will be able to serve both user groups.

More User Testing

We did 4 rounds of user tests before we wrapped up in May and I learned so much from users to make the online shopping experience better. If we had more time, I would definitely do more user testings with male users in our high-fidelity prototypes to collect feedback from a broader audience.

Business User Dashboard

After our research on stakeholders, we came up with the idea to provide customer shopping data to fashion retailers for business insights. For the to-B part of Outfit Club, we imagine a business data dashboard to visualize the data for retailers. We didn't start this to-B part due to time constraints, but this would be a good start for the future development of Outfit Club.

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